Sure your site looks great on a computer screen but did you know that more and more people are searching the web on their smartphones.
More and more people access web sites on their mobile phones and pads. While not every company or profession needs an APP, everyone whose business depends on a web site has to have that site be functional on a mobile device.
HOW DOES YOUR WEB SITE FUNCTION ON YOUR SMARTPHONE?
"Across the globe, the mobile channel is growing fast. People in every country are buying more and more advanced mobile devices, companies are launching smartphone apps by the thousands, and businesses and consumers alike are using mobile phones for everyday activities like checking the weather, taking advantage of discounts, shopping, or sending and receiving financial information. As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. Rapid adoption of the mobile channel is a critical driver of the need for eBusiness professionals to evolve their eBusiness strategy and operations to agile commerce."
-June 2, 2011 Mobile Channel Strategy: An Overview
by Carrie Johnson and Peter Wannemacher
for eBusiness & Channel Strategy Professionals
If you have a web site, take a moment and check it out on your Blackberry, Android or iPhone. Can you read the site? How does the layout work? Remember that people are now accessing sites on mobile devices and yours has to stack up.